The Use Of Different Multivariate Techniques On The Field...

The research was undertaken to know the use of different multivariate techniques in the field of marketing. The study is designed through the use of questionnaire consisting the credit card survey to evaluate the consumer’s preference of using credit card. This is helpful to the marketing manager in taking various decisions. The study considered various aspects like types of credit cards that consumers like, extent of using credit card in a week, knowledge of different brands available in the market, particular reason of using the particular bank’s credit card, their satisfaction level with the credit card, whether their purchase decision vary according to the various level of interest rate, enhancements and service offered by the banks. The following are the major findings of the present study: ïÆ'Ëœ Interest rate is the most important factor to choose credit card. Here different rate of interest is given 173(34.6%) consumers choose the card which has 2% to 2.5% interest rate. ïÆ'Ëœ Which media helps you to choose credit card it is online advertisement is helpful for selection of credit card.263 respondents find online advertisement ïÆ'Ëœ As regards demography and level of awareness, it is observed that age wise majority of the young aged (33%), gender wise - the male (64.2%), education wise- the post graduate (41.2%), occupation wise- the salaried person (63.2%), and income wise- the medium income group (30%) have high level of awareness. High proportions of the lowShow MoreRelatedPaper2310 Words   |  10 Pagesthe key multivariate statistical techniques used by many companies to measure how variables react with one another. This paper will discuss how three of these techniques are commonly used and provides a recommendation for the company to use as they move forward with research and development of new products. 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